Thessaloniki International Film Festival (TIFF), is one of the most iconic International Film festivals of its field, that focuses on independent cinema and emerging filmmakers from around the world. The annual event, attracts an audience of more than 90.000 hundreds of Greek and foreign guests, including major figures of the international film scene, such as Jim Jarmousch, Catherine Deneuve, Hervei Keitel, John Malkovich, Anna Muglalis, Wim Wenders, Isabelle Huppert, Willem Dafoe, Pedro Almodóvar, Abbas Kiarostami and many more. TIFF’s programming features international competition sections, tributes to major filmmakers and national cinemas, as well as sidebar events such as masterclasses, exhibitions, live concerts and workshops. In 2016, we were honoured to art direct and design the visual identity of the 57th Festival. Our approach resembles the frame motion of film as a repetitive pattern, showing a static but motion-like visual language. The scope of work included multiple deliverables across all media types including posters, city and on-location signage, print collateral, merchandise, as well as publications and editorial design.